East Lyme is two villages on Niantic Bay, where the scallop boats and the salt marsh meet the Sound — a quiet stretch of Connecticut shoreline with a 1660 saltbox, a WPA-built park pavilion, and a mile of boardwalk along the water. Our East Lyme designs gather that into wearable form. Wear the shoreline. Wear the scallop and the Sound.
Our East Lyme logo carries the Connecticut oyster above “Connecticut — Est. 1636,” the shared retro emblem of our Connecticut towns, drawn in worn black-and-white like an old oyster-crate label or a coastal sign. The oyster is the through-line that links East Lyme to every other Connecticut town we make; East Lyme's own town seal keeps a different shellfish — the Niantic Bay scallop — and that scallop is the detail that makes this one East Lyme: the seal, the two villages, the boardwalk, and the long blue edge of the Sound.
Why People Visit East Lyme
East Lyme rewards visitors who want the Connecticut shoreline at its most easygoing — a sandy state-park beach, a waterfront boardwalk, and a village built on the bay. People come for Rocky Neck and the Niantic Bay Boardwalk, for the colonial Thomas Lee House, and for a simple, scenic shoreline day where beach-cottage summers and quiet New England history sit a short walk apart.
