What’s with the flying red Pegasus? Look up in downtown Dallas and you may catch a red horse with wings, glowing against the night. The flying red Pegasus has watched over the city since 1934, when an oil company raised a rotating neon “Flying Red Horse” atop the Magnolia Building — then the tallest tower west of the Mississippi — to welcome the oilmen of a national convention. It was visible for miles, bright enough that pilots are said to have steered by it, and it quickly became the thing Dallas loved most about itself. Nine decades on, taken down, rebuilt, and re-lit, the Pegasus still turns above the skyline — the unofficial mascot of Big D.
Our Dallas logo carries the Texas longhorn over “Texas Republic · Est. 1845,” the year Texas joined the Union — the shared emblem of every Merlin Classics Texas town. Printed in clean retro black-and-white that reads like an old rodeo poster or a brand burned into a fence rail, the longhorn and Lone Star stand for Texas as a whole; what makes this one Dallas is everything behind it — the flying red Pegasus, the lit-up Ball on the skyline, the Art Deco grandeur of Fair Park, and a prairie trading post that willed itself into Big D.
Why People Visit Dallas
Dallas rewards visitors who like a city with confidence: a skyline you can read like a history book, a world-class arts district, museums of real weight, and food worth crossing town for. Add the flying red Pegasus, the Art Deco of Fair Park, and Texas hospitality scaled up, and Big D makes a strong case for itself.
