Today Austin is the capital of Texas and a Hill Country city of springs, lakes, and live music — a frontier capital grown into a creative metropolis without losing the river that runs through it. Our Austin designs gather that identity — the Capitol dome, the Hill Country and Barton Springs, the live-music heritage, and the violet-crown light — into wearable form. Austin, Texas — capital of the Lone Star State, where the Colorado River winds through the Hill Country.
Our Austin logo carries the Texas longhorn and the Lone Star over "Texas Republic · Est. 1845" — 1845 the year Texas joined the Union as the Lone Star State. The longhorn's sweeping horns stand for Texas frontier grit, and the single star for the independence that gave the Lone Star State its name. Printed in a distressed black-and-white that reads like old stockyard and state-fair signage, it's the Lone Star in shorthand. What makes this one Austin is the country behind it — the capital on the Colorado, the Hill Country springs, and the city of the violet crown.
Why People Visit Austin
Austin balances Texas-capital history with easygoing Hill Country life — spring-fed swimming, river trails, big landmarks, and a deep live-music heritage. It's a relaxed, walkable base for Central Texas and the Hill Country.
