The railroad made Amarillo a cattle town, and by 1890 it was one of the busiest cattle-shipping points in the world — longhorns and Panhandle herds moving out by the trainload. That ranching heritage still runs deep: Amarillo is the home of the American Quarter Horse Association and its Hall of Fame, the registry of the quintessential Western working horse. Then, in 1926, came the road that made the city famous a second time. Route 66 — the Mother Road — ran straight through Amarillo, roughly halfway between Chicago and Santa Monica, and the Historic Sixth Street District filled with the diners, motels, and neon that still say "road trip" to the whole country.
Today Amarillo is the capital of the Texas Panhandle — a high-plains city of cattle, energy, the self-styled "Helium Capital of the World," and a steady stream of Route 66 travelers passing through on the way across the country. Just to the south, Palo Duro Canyon opens 800 feet into the plains, the "Grand Canyon of Texas." Our Amarillo designs gather that identity into wearable form — the Yellow City, the longhorn-and-star, the Quarter Horse, the Mother Road. From the cattle sidings to the canyon rim — wear a little of the high-plains Panhandle.
Why People Visit Amarillo Texas
Amarillo draws visitors with a mix of Western heritage, natural wonder, and Mother Road Americana. Travelers find it both a marquee stop along historic Route 66 and the gateway to Palo Duro Canyon, with deep cattle-ranching and Quarter-Horse traditions and the wide, plainspoken character of the high plains. It is proud, practical, and unmistakably Texan.
