
Bessie Coleman, the first African American and first Native American woman to earn a pilot’s license, came to Jacksonville as the invited star of the 1926 May festival and spoke to the city’s schoolchildren about flight; her 2023 quarter carries the date of her license.
So Jacksonville gathers a French fort and a cow ford, a great fire and a Prairie School phoenix, a film capital and a jazz district, a Navy river and a city the size of a county onto one north-flowing waterway — and our Jacksonville designs gather that into wearable form. Whether Jacksonville is your hometown, your river, your beach, or the city you still mean to know, wear the history. On the St. Johns since 1822.
Why People Visit Jacksonville Florida
Jacksonville offers a Prairie School downtown no one expects in the South, a great river running the wrong way to the sea, beaches without the resort crowds, live oaks and marsh preserves, shrimp boats and naval carriers sharing one river mouth, and neighborhoods that kept their bones. Visitors come for the beaches, the river, the architecture, the parks, and the easy room of the biggest city in America. On the St. Johns since 1822.