What's with Cigar City? In 1885 a Spanish-born cigar manufacturer named Vicente Martinez Ybor moved his operation to a stretch of scrub northeast of downtown Tampa and built a town around it — block after block of brick cigar factories and little wooden casitas for the workers. Cuban, Spanish, and Italian immigrants poured in to roll cigars by hand, and within twenty years Tampa was turning out hundreds of millions of them a year, more than anywhere on earth. They called it the Cigar Capital of the World, and Tampa has called itself Cigar City ever since. The brick factories still stand in Ybor; the story they tell is about immigrants and craft, not just tobacco.
What turned the frontier town into a city was Ybor City. Martinez Ybor, his partner Eduardo Manrara, rival manufacturer Ignacio Haya, and the engineer Gavino Gutierrez laid out a planned cigar town that quickly became one of the most distinctive immigrant communities in the South. The tabaqueros rolled at long benches while a lector read aloud from newspapers and novels to the whole gallery. Cuban, Spanish, Sicilian, and Afro-Cuban families built mutual-aid clubs — El Centro Espanol, the Centro Asturiano — that ran their own clinics and ballrooms. The Cuban sandwich and cafe con leche are Ybor inventions. At its peak Ybor and neighboring West Tampa held scores of brick factories employing thousands of rollers. It was, and is, a true Latin Quarter.
Why People Visit Tampa
Tampa draws travelers who want real heritage with Gulf sunshine — the brick-and-cigar history of Ybor's Latin Quarter, the fairy-tale minarets of Plant's hotel, the bay and the Riverwalk, and a pirate festival unlike anywhere else. It is a city that wears its immigrant, working-waterfront story openly, an easy gateway to the Gulf beaches just across the bay.
