The earthquake of April 18, 1906 and the four-day fire that followed destroyed eighty percent of the city and killed more than three thousand people; the rebuilt city hosted a world’s fair by 1915.
So San Francisco gathers a mission and a gold rush, an earthquake and a rebirth, an orange bridge and a moving landmark, a streetcar conductor and a Principal Chief onto one fog-swept peninsula — and our San Francisco designs gather that into wearable form. Whether San Francisco is your hometown, your hill, your fog, or the city you still mean to reach, wear the history. On the Bay since 1776.
Why People Visit San Francisco California
- Walk or bike the Golden Gate Bridge, then see it from Fort Point below, Baker Beach, or the Marin headlands — International Orange against the fog.
- Ride a cable car over Nob Hill and Russian Hill — the 1873 system is the only moving National Historic Landmark in the country.
- Take the ferry to Alcatraz Island for the penitentiary years and the view back at the city.
- See the Painted Ladies from Alamo Square at golden hour, the Queen Anne row of the 1890s against the downtown skyline.
- Enter Chinatown through the Dragon Gate for dim sum and lantern-strung alleys — the oldest Chinatown in North America.
- Wander North Beach for espresso, the City Lights bookstore of the Beats, and the climb to Coit Tower on Telegraph Hill — listening for the wild parrots overhead.
- Visit the Mission District for Mission Dolores — the 1791 adobe that is the city’s oldest building — the murals, and a Mission-style burrito.
- Graze the Ferry Building marketplace, then watch the sea lions haul out along the Fisherman’s Wharf piers.
- Walk Lands End past the Sutro Baths ruins to Ocean Beach, or catch the whole grid from Twin Peaks.
- Drive — or better, walk — the crooked block of Lombard Street down Russian Hill.