Our Santa Monica logo carries the California Republic bear and star above '1850,' the year of statehood — the shared retro emblem of every Merlin Classics California place. Drawn in a worn black-and-white that recalls a WPA poster or old pier signage, the bear-and-star is California in shorthand: tough, independent, sun-bleached. The bear is the through-line that links Santa Monica to every other California place we make. What makes this one Santa Monica is everything around it — the pier and the wheel, the Route 66 sign, the palm bluffs, and the long beach on the bay.
Santa Monica as a town dates to 1875, when a Nevada silver senator, John P. Jones, and a ranching colonel, Robert Baker, laid it out as a seaside resort — a 'Pearl of the Pacific' they hoped would become Los Angeles's great port. Jones gave the city the long ribbon of bluff-top land that became Palisades Park, still its finest public space; the railroad arrived the same year; and the town incorporated in 1886. The port ambitions faded — San Pedro won that prize — but the resort stuck, and Santa Monica became the place Los Angeles went to the beach.
Why People Visit Santa Monica
Santa Monica rewards visitors with a rare mix — a historic amusement pier, the western end of Route 66, miles of beach, and a walkable downtown, all on a bright Pacific bay. People come for the pier and the End of the Trail, for sunsets off the bluffs of Palisades Park, and for an easy California beach day with a long history behind it. It is iconic, friendly, and unmistakably Southern California.
