Berkeley's other revolution happened at the table. In 1966 Alfred Peet opened a small coffee shop at Walnut and Vine and taught America to take its coffee seriously; in 1971 Alice Waters opened Chez Panisse a few blocks away and invented what the world now calls California cuisine — cooking built on fresh, local, seasonal ingredients and direct ties to nearby farms. The stretch of North Shattuck around them earned the nickname the Gourmet Ghetto, and farm-to-table spread from these few blocks to the whole country. Wear local; feed local; it started here.
So Berkeley gathers a philosopher's name, a little castle on the Bay, the birth of California cuisine, and a whole hillside of ideas onto the east shore of San Francisco Bay. Our Berkeley designs gather that into wearable form. Wear the history. Berkeley, CA — where the table, the soapbox, and the hills all meet the Bay.
Why People Visit Berkeley
Berkeley balances learning with the outdoors. Visitors mix landmark architecture and famous kitchens with regional parks, rose terraces, and waterfront breezes. It is curious, green, and welcoming, with year-round appeal in its parks, paths, and public spaces. History and everyday culture sit side by side here in a welcoming way, from the Little Castle to the cafes of the Gourmet Ghetto and the trails of the hills above the Bay.
