
Our Santa Monica logo carries the California Republic bear and star above "Est. 1850," the year of statehood — the shared retro emblem of our California places, drawn in a worn black-and-white that recalls a WPA poster or an old pier ticket. The bear links Santa Monica to every other California town we make; what makes this one Santa Monica is everything around it — the road's end, the wheel, the carousel, and the beach that stands for all beaches.
What's with Santa Monica? Santa Monica is where America's road runs out — the beach city at the end of Route 66, wrapped around a wooden amusement pier over the Pacific. It is the Westside's front porch: bluffs and palms above a wide state beach, the Ferris wheel turning on sunlight, and the sign every road-tripper drives two thousand miles to photograph.
Why People Visit Santa Monica
Santa Monica rewards visitors with a rare mix — a historic amusement pier, the western end of Route 66, miles of state beach, and one of America's great walking downtowns, all on a bright Pacific bay. People come for the pier and the End of the Trail, and stay for the sunsets off the bluffs and the easy, salt-aired grace of California's beach city.