A section house at the midway point became the oil capital of the richest basin in America — a city of geologists and gamblers where the towers stand up off the flat land like a bet that keeps paying. From the derricks on the horizon to the big West Texas sky, Midland, Texas is where the skyline rises straight out of the plains and the whole town runs on what is buried beneath it. Wear a little of the Tall City wherever the road takes you.
The oil came in 1923. On May 28, out on University of Texas land in Reagan County southeast of town, the Santa Rita No. 1 — named by its crew for the patroness of impossible causes after four hard years of drilling — blew in and revealed what the Permian Basin held. Midland made itself the boom's headquarters: rather than the rigs and roughnecks of the field, it drew the offices, the geologists, the landmen, and the executives, and by 1929 thirty-six oil companies ran their Permian operations from downtown. Where blue-collar Odessa, twenty miles west, worked the field, white-collar Midland ran the business — two cities, one basin, a partnership written into West Texas ever since.
Why People Visit Midland Texas
Midland draws visitors with a mix of oil-country heritage, museums, and that unmistakable skyline standing up off the West Texas plains. Travelers find it both the business capital of the Permian Basin and a proud, practical high-plains city with deep boom-and-bust history. It is ambitious, plainspoken, and unmistakably West Texan.
