What it brought was gold. On July 22, 1902, an Italian prospector named Felix Pedro — born Felice Pedroni — struck pay dirt in the creeks north of Barnette's post, and word raced through the North. Barnette sent his employee Jujiro Wada to carry the news to the miners of Dawson, and the stampede was on; by 1903 hundreds of prospectors had poured into the Tanana Valley and a town was rising on the Chena. Barnette had already chosen the name: at the urging of Judge James Wickersham, he called the place Fairbanks, after Charles W. Fairbanks, a powerful Indiana senator who would soon become vice president under Theodore Roosevelt. The senator never visited, but his name stuck to the gold camp for good.
Our Fairbanks logo carries the distressed Alaska bear above "Alaska Territory — Est. 1959," the shared retro emblem of our Alaska towns; the bear stands for the wild Interior country the gold-seekers pushed into, and 1959 marks the year Alaska joined the Union as a state. Rendered in worn black-and-white, like a stamp on a miner's crate or an outfitter's sign, it ties Fairbanks to every other Alaska town we make. What makes this one Fairbanks is the story behind the brand — the grounded riverboat, the gold strike, and the city that grew up golden-hearted under the northern lights.
Why People Visit Fairbanks
Visitors come to Fairbanks for the aurora — the city's spot under the auroral oval is hard to beat — and stay for the layered Interior story: gold dredges and frontier cabins, a northern university and big-sky wilderness in every direction. It is the gateway to Denali and the Arctic, with hot springs and ice art for the winter and the Midnight Sun for the summer. Equal parts gold-rush heritage and far-north spectacle, Fairbanks rewards anyone drawn to the heart of Alaska.
