A creek named yellow, a town painted to match, the busiest cattle pens on earth, and a highway that carried the whole country through town — Amarillo wears its story the way the Panhandle wears its sky: wide open. Amarillo, Texas — the Yellow City of the Panhandle, on Route 66 since 1926. Wear a little of it wherever the road takes you.
The city itself arrived with the Fort Worth & Denver City Railway in 1887. A tent camp on the right-of-way grew into a townsite platted by J.T. Berry beside Amarillo Lake — called Wild Horse Lake by the cowboys — and on August 30, 1887 it won the Potter County seat election. Two years later, after flooding soaked the low ground, Henry B. Sanborn — partner of barbed-wire magnate Joseph F. Glidden and remembered as the Father of Amarillo — moved the town to higher ground, and the boom began: by the 1890s Amarillo was shipping more cattle than any point on the planet, over 100,000 head a year.
Why People Visit Amarillo Texas
Amarillo draws visitors with a mix of Western heritage, natural wonder, and Mother Road Americana. Travelers find it both a marquee stop along historic Route 66 and the gateway to Palo Duro Canyon, with deep cattle-ranching and Quarter-Horse traditions and the wide, plainspoken character of the high plains. It is proud, practical, and unmistakably Texan.
