Today Hāna is the lush reward at the end of Mauiʻs long and winding road — black sand, waterfalls, and a slower way of life kept close. Our Hāna designs gather that identity — the hibiscus emblem, the Road to Hāna, the windward coast — into wearable form. Hāna — the lush reward at the end of Mauiʻs long and winding road.
Hāna sits on the wet, windward side of Maui, where the trade winds wring rain from the slopes of Haleakalā and the whole coast runs deep green. South of town, in the Kīpahulu district of Haleakalā National Park, the ʻOheʻo Gulch pools step down to the sea, and the Pīpīwai Trail climbs through a bamboo forest to the tall Waimoku Falls. The name Hāna is often read as ʻrainy land,ʻ and the rain is the reason for the waterfalls, the taro, and the green.
Why People Visit Hāna
People come the length of the highway for the quiet at the end of it: a pocket of old Hawaiʻi with black-sand beaches, waterfalls, and a slow, traditional pace. The drive is the point, and Hāna is the reward — so take it slowly, and travel with respect for a place that has kept old Hawaiʻi close.
