Sonoma California Retro Vintage Washed Cap - Charcoal Logo

Coast Miwok, Southern Pomo, and Wappo people had lived in the Sonoma Valley — Jack London's "Valley of the Moon" — for thousands of years before any of this. Father José Altimira raised Mission San Francisco Solano on the north edge of what would become the plaza on July 4, 1823 — the twenty-first, last, and northernmost of the California missions, and the only one founded under Mexican rather than Spanish rule. The mission was secularized in 1834. General Mariano Guadalupe Vallejo arrived from Monterey the following year and in 1835 laid out the Mexican pueblo of Sonoma around its eight-acre plaza, building barracks on the north side and his own home, Lachryma Montis, just west of town. Twelve years later, the Bear Flag Party rode in. After the United States took California in 1848 and statehood followed on September 9, 1850, Sonoma settled into its second chapter — agriculture, wine, and the railroad. Agoston Haraszthy founded Buena Vista Winery just east of town in 1857, planting European Vitis vinifera and earning the title father of California viticulture. The city formally incorporated in 1883.

Today Sonoma is the historic anchor of California's wine country, a year-round destination organized around the same eight-acre plaza General Vallejo paced out in 1835. Visitors come for the Plaza, the Mission, the Barracks, the Bear Flag Monument and the adobes; for the Sonoma Valley AVA wineries north and east of town pouring Cabernet, Chardonnay, Pinot Noir, and Zinfandel; for the Valley of the Moon drive up to Glen Ellen; and for the Sonoma Coast a short drive west. Our Sonoma designs gather that identity into wearable form. Explore the collection and carry California's flag with you.

Why People Visit Sonoma California

Sonoma is the rare California town where the state's earliest chapters are still standing on the same square. Visitors come for the Plaza — the largest town plaza in California — and the adobes that ring it. They come for the Bear Flag Monument and the story of the 25-day California Republic. They come for Mission San Francisco Solano, the last of the California missions. They come for Buena Vista and the Sonoma Valley AVA, where California's premium wine country began. And they come because Sonoma is, in the most literal way, where California started.