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The town the railroad found was named for its trees. The flatlands along the East Bay shore were once a forest of coast live oaks — encinal, "oak grove" in Spanish — and the groves gave Oakland both its name and its nickname, "The Town." The land had belonged to the Peralta family, whose vast Rancho San Antonio, granted to Luis Maria Peralta in 1820, covered most of the East Bay. During the Gold Rush the shoreline became the mainland staging point between the bay and the Sierra foothills, and as Americans poured in, the rancho was carved up and a town laid out along the waterfront. On May 4, 1852, the state incorporated the Town of Oakland — then a place of barely a hundred people, two hotels, and a wharf. Within a generation of the railroad's arrival its population had leapt more than twenty-fold, and its harbor deepened into one of the great ports of the West.
Our Oakland logo carries the California grizzly and the lone star above "California Republic — Est. 1850," the shared retro emblem of our California towns; the bear and star are the state's own, and 1850 marks the year California joined the Union — the state's birthday, not the town's, which came two years later in 1852. Rendered in worn black-and-white, like a WPA poster or a crate label, it ties Oakland to every other California town we make. What makes this one Oakland is the story behind it — the oak groves, the Necklace of Lights, and the western end of the railroad.
Why People Visit Oakland
Visitors come to Oakland for a Bay Area city with its own strong character: a wild lake at its center, redwood groves in the hills, a historic waterfront, and one of the most celebrated food scenes in California. The museums and Jack London Square sit minutes from the lake, and San Francisco is a quick trip across the bay. Equal parts oak-grove heritage and creative energy, Oakland rewards anyone drawn to the heart of the East Bay.
