Today Sonoma is the historic anchor of California's wine country, a year-round destination organized around the same eight-acre plaza that General Vallejo paced out in 1835. Visitors come for the Plaza, the Mission, the Barracks, the Bear Flag Monument, the adobes, the Sonoma Valley AVA wineries north and east of town producing Cabernet, Chardonnay, Pinot Noir, and Zinfandel, the Valley of the Moon drive to Glen Ellen, and the Sonoma Coast a short drive west. Our Sonoma designs gather that identity into wearable form. Explore the collection and carry California's flag with you.
Walk Sonoma Plaza today and the town is still organized around it: the adobe ring on every side, Mission Solano on the northeast corner, the Sonoma Barracks beside it, the Toscano Hotel and Swiss Hotel along the north edge, the Sonoma Hotel of 1880 to the west, the Bear Flag Monument standing on the northeast lawn where Todd's flag went up. The Plaza is a National Historic Landmark district. Beyond it the Sonoma Valley AVA runs north toward Glen Ellen and the Mayacamas; the Sonoma Coast lies forty miles west on the Pacific. Where California began — and where the flag was born.
Why People Visit Sonoma California
Sonoma is the rare California town where the state's earliest chapters are still standing on the same square. Visitors come for the Plaza — the largest town plaza in California — and the adobes that ring it. They come for the Bear Flag Monument and the story of the 25-day California Republic. They come for Mission San Francisco Solano, the last of the California missions. They come for Buena Vista and the Sonoma Valley AVA, where California's premium wine country began. And they come because Sonoma is, in the most literal way, where California started.
