Our San Diego logo carries the California Republic bear and star above '1850,' the year of statehood — the shared retro emblem of every Merlin Classics California place. Rendered in a worn black-and-white that recalls a WPA poster or an old crate label, the bear-and-star is California in shorthand: tough, independent, and sun-bleached. The bear is the through-line that links San Diego to every other California place we make. What makes this one San Diego is everything around it — the bay and the fleet, Balboa Park's towers, the mission and the presidio, and the Coronado roofline across the water.
European San Diego dates to the summer of 1769, when Spanish expeditions established the Presidio of San Diego and Mission San Diego de Alcalá — the first of the twenty-one California missions and the first European settlement on the West Coast of the present-day United States. It is the event that earned the city its enduring nickname, the 'Birthplace of California.' The mission era is also a difficult history: in 1775 the Kumeyaay rose against the mission in an act of resistance against a system imposed on their land and their lives. San Diego holds both truths at once — the founding that opened California to the wider world, and the people whose home it already was.
Why People Visit San Diego
San Diego rewards visitors with a rare mix: deep early-California history, a working Navy harbor, world-class parks and museums, and miles of Pacific coast, all under a famously mild sky. People come for Balboa Park and the bay, for the beaches and the sunsets off Point Loma, and for the layered story of the city where California began. It is historic, easygoing, and unmistakably Californian.
