Our Petersburg retro logo features the Alaska bear — a frontier emblem of the territorial north, rendered distressed in black-and-white with a hand-printed, crate-stamp feel that suits a town that has always packed fish out of its own harbor. The bear stands square, walking the shore the way a working bear actually walks, and the "Alaska Territory" framing and "Est. 1959" date together honor the long frontier era and the statehood that finally followed it. On a tee, a cap, or a wall print, the bear reads as what Petersburg actually is: a working Alaska fishing town that built its own hall, raised its own children on the waterfront, and never gave the Norwegian language up.
Alaska's Little Norway, on the Wrangell Narrows since 1897. In 1897 a Norwegian fisherman named Peter Buschmann came north out of Washington State and found a deep-water channel cutting between two heavily timbered islands at the south end of what is now called the Inside Passage. The channel was the Wrangell Narrows — a natural saltwater passage running roughly north-to-south between Mitkof Island and Kupreanof Island — and Buschmann, who had been salting and packing fish in Puget Sound since he emigrated from Aure, Norway in 1891, recognized everything about it at once. A fine harbor at the north end of the Narrows, abundant salmon and halibut all around, and not far up the coast, the LeConte Glacier calving clean, hard ice into LeConte Bay — the southernmost tidewater glacier in North America, the perfect natural refrigerant for packing fresh salmon south to Seattle by steamship. He bought forty acres at the head of the Narrows, built a cannery and a sawmill and a dock, and wrote home to his Norwegian friends. They followed him north. By 1900 the town had a post office. By the time the settlement formally incorporated on April 20, 1910, it had earned its nickname: Alaska's Little Norway.
Why People Visit Petersburg Alaska
Petersburg is the rare Alaska town where the heritage is real and the working harbor is still working. Visitors come for Alaska's Little Norway — the 1912 Sons of Norway Hall, the rosemaling, the Little Norway Festival, the Norwegian-American fishing-town identity that hasn't softened into a souvenir. They come for the Wrangell Narrows and the boat day to LeConte Glacier. They come for the largest home-based halibut fleet in Alaska tied up at the harbor a block from downtown. And they come because Petersburg is what a working Southeast Alaska town looks like when the cannery has never stopped running and the locals still mostly know each other. It is compact, walkable, Norwegian, working, and unmistakably Alaska.
