What turned brush country into a garden was water. The Hidalgo Irrigation Company organized in 1903, and canals soon carried the Rio Grande across the flat valley land. Almost overnight the Valley became one of the most productive farm belts in the country: cotton and sugarcane at first, then the citrus that still defines it — including the Texas Ruby Red grapefruit, sweet enough to become the state fruit. Winter vegetables, palms, and orange groves followed, and McAllen grew up as the trading and shipping hub at the center of it all, the place the Valley's harvest moved through.
McAllen is the City of Palms, the heart of the Rio Grande Valley — a railroad town turned border city where Texas turns tropical and two countries share one valley. Our McAllen designs gather that into wearable form. Wear the City of Palms. Heart of the Rio Grande Valley.
Why People Visit McAllen
McAllen offers something rare — a subtropical Texas city where world-class birding, citrus country, and a living bi-national culture all sit within easy reach. Visitors come for the palms and the birds, stay for the food and the warmth, and leave understanding why this corner of Texas calls itself the City of Palms.
