Our Lahaina logo carries Hawaiʻi's hibiscus over "1795," the year the islands were brought together as the Kingdom of Hawaiʻi. The hibiscus — the state flower — stands for the natural beauty and aloha of the islands, and the date marks the founding of the kingdom whose capital Lahaina became. Printed in a distressed black-and-white that reads like an old travel decal, it's island heritage in shorthand: Hawaiian, historic, and rooted in West Maui.
Set on the leeward side of the West Maui Mountains (Mauna Kahālāwai), Lahaina has always been a place of strong sun and wide ocean horizons — the bright, dry shore that gives Lahaina Noon its name and the islands their famous light.
