At 5:12 on the morning of April 18, 1906, the ground moved for the better part of a minute and San Francisco stopped existing as anyone had known it. More than two hundred thousand people were homeless; the bohemian cafés were rubble. For a remarkable number of writers and painters the answer was simple: follow Sterling. Mary Austin came and wrote in a treehouse she called the Wickiup. Jack London came and went. The photographer Arnold Genthe came, and the MacGowan sisters, and Jimmy Hopper. An Arts and Crafts Club, formed in 1905, gave them all something to argue about. By 1910 the San Francisco Call could report that sixty percent of the houses in Carmel had been built by people devoting their lives to the aesthetic arts, and that year Herbert Heron carved an outdoor stage out of the woods and called it the Forest Theater. When the village incorporated on October 31, 1916, the poets ran the council — Heron and the writer Perry Newberry would both serve as mayor — and they had chosen unpaved streets, tents and rough cottages over everything a real city offered.
The village was a real-estate gamble. In 1902 James Franklin Devendorf and Frank Powers formed the Carmel Development Company, filed a map of lots among the pines above Carmel Bay, and aimed their brochures at a market nobody else wanted: schoolteachers, professors, painters, writers. Ten dollars down, little or no interest, pay what you could each month. Devendorf planted the bare streets with trees himself. Then in 1905 the poet George Sterling arrived — his aunt bought him a house in the Carmel woods — and the town had its first celebrity, a man who wrote to his mentor Ambrose Bierce that he intended to raise vegetables, raid the mussel reefs and cultivate a taste for rice.
Why People Visit Carmel-by-the-Sea
Carmel offers artful streets beside a protected coast. Visitors come for the storybook architecture, the mission, the coastal reserves, and the simple pleasure of strolling a walkable, dog-friendly village. It is refined, peaceful, and endlessly photogenic, with a year-round mild climate. History and everyday village culture sit side by side here in a way few towns can match.
