The Tyler area was long the homeland of the Caddo people. The town itself was laid out in 1846 as the seat of the new Smith County, named for President John Tyler, the advocate of Texas annexation, and incorporated in 1850. Early Tyler lived on cotton, cattle, and peaches, trading along wagon roads and, soon, the railroad. When the peach crop failed in the early twentieth century, growers turned to roses; the first azaleas went into the neighborhoods in 1929, and within a generation the rose and nursery trade had become the thing the town was known for. When East Texas oil arrived in 1930, Tyler became an oil-administration center too — but it was the roses that gave the town its name.
Today Tyler pairs the rose and nursery trade with a regional medical district, two colleges, and shaded historic neighborhoods. Its story runs from a Caddo homeland through a frontier county seat, a failed peach crop, and the rose gamble that gave the town its name. Our Tyler designs gather that identity into wearable form — the Rose Capital, the garden, the spring bloom. From a failed peach crop to America's rose capital, wear a little of Tyler's East Texas bloom.
Why People Visit Tyler Texas
People come to Tyler for the blooms — the largest rose garden in America, the October Rose Festival, the spring azalea streets — and find a friendly East Texas city of historic homes, pine-forest lakes, and easy days. Garden and flower lovers make it a pilgrimage; festival and heritage travelers time their trips to the two bloom seasons; and the Piney Woods keep the weekends green the rest of the year.
