A different kind of landmark runs below the streets: the River Walk, the cypress-shaded paseo first designed in 1929 to turn the downtown river into a level of the city all its own. Above it, San Antonio kept layering — German brewers and the old breweries, Texas cattle drives, the rail boom, and a long run as "Military City." Our San Antonio logo gathers the Texas end of that story into a Texas longhorn — the cattle breed that built the open range — and a Lone Star over "1845," the year of statehood and the shared emblem of every Merlin Classics Texas place. Printed black-and-white with the worn look of a branding iron or a rodeo poster, the longhorn and star read as Texas in shorthand — cattle country, the Lone Star, the open range — set over the deep Spanish-colonial city the missions built.
Today San Antonio is the second-largest city in Texas and one of the most-visited in the country, but its heart is still the oldest civic story in the state: a 1718 mission on a river, five Spanish missions strung along the water, a town founded by Canary Island colonists, and three centuries of Tejano, Spanish, German, and Texas-cattle heritage layered one over another. Our San Antonio designs gather that identity into wearable form — the river, the missions, the longhorn-and-star, the 1718 founding. From the mission bells to the River Walk — wear a little of San Antonio's three centuries of Texas soul.
Why People Visit San Antonio Texas
- Walk the River Walk (Paseo del Río), the cypress-shaded riverside promenade below street level.
- Visit the Alamo (Mission San Antonio de Valero), the first of the city's five Spanish colonial missions.
- Tour Mission San José, the "Queen of the Missions," with its carved Rose Window and stone granary.
- Follow the Mission Trail to Concepción, San Juan, and Espada along the river.
- Step inside San Fernando Cathedral on Main Plaza, begun by the 1731 Canary Island colonists.
- Explore the Pearl, the restored historic brewery district north of downtown.
- Wander Brackenridge Park and the Japanese Tea Garden, with stone footbridges and koi ponds.
- Browse Market Square (El Mercado), the largest Mexican market in the United States.
