Long before any European arrived, Pueblo and desert peoples lived and traded along the Rio Grande at the Pass. In 1598 a Spanish expedition led by Juan de Onate reached the river and gave the crossing its lasting name — El Paso del Norte, the Pass of the North. The mission tradition followed: Fray Garcia de San Francisco founded the first mission of the Pass in 1659, and in 1682, after the Pueblo Revolt drove refugees and the Tigua south, the Ysleta and Socorro missions were built — the oldest in Texas, with Ysleta del Sur Pueblo recognized as the oldest town in the state. For four centuries the Pass was a crossroads on the Camino Real, the royal road of the Spanish Southwest.
Today El Paso is the Sun City still — a borderland metropolis of mountains, missions, and desert light, proud of four centuries at the Pass and home to a large military community at the edge of the Franklins. Its story runs from the Pueblo and Tigua peoples of the river, through the 1598 naming of the Pass and the oldest mission in Texas, to a modern bicultural crossroads. Our El Paso designs gather that identity into wearable form — the Pass of the North, the Sun City, the star on the mountain. El Paso del Norte — the Pass of the North, a crossing for four hundred years.
Why People Visit El Paso Texas
People come to El Paso for the desert light and the layered history — the Pass of the North, the oldest mission in Texas, the star on the mountain — and for the mountains, the Mission Trail, and the bicultural energy of a Sun City that shares one valley with its neighbor across the river. It is sunny, spacious, and deep: four centuries of the Southwest at the Pass.
