
The modern sled-dog race made its first full run to Nome in 1973, and Wasilla became its institutional home — the valley town most tied to the long trail north. Wasilla was incorporated as a city in 1974, and as Anchorage grew, the Mat-Su became Alaska's fastest-growing region, with Wasilla its valley hub on the George Parks Highway between the city and Denali.
Today Wasilla is a Mat-Su Valley hub — a railroad town turned valley gateway, with lakes in town and the Alaska Range on the horizon. Our Wasilla designs gather that identity — the bear-and-1959 emblem, the Mat-Su Valley, and the trail to Nome — into wearable form. Wasilla, Alaska — where the trail to Nome begins, in the heart of the Mat-Su Valley.
Why People Visit Wasilla
Wasilla balances Alaska heritage with easygoing valley life — lakeside walks, broad mountain scenery, and the deep history of the long trail north. It's accessible, relaxed, and a practical base for exploring the Mat-Su Valley and Southcentral Alaska.