Our Sonoma retro logo carries the California Republic bear and star — the same bear and star Todd hand-painted in the Plaza in 1846, the same bear and star that became the state flag in 1911. The "Est. 1850" date marks California statehood, the year the Republic settled finally into the United States. Rendered in black-and-white with a hand-printed, distressed feel, the design reads less as a souvenir and more as a piece of California's actual paperwork — the original flag, the original star, the original year. On a tee or a cap it carries the simplest possible statement: California started here.
The town's lore comes from the Plaza and from the Valley. Residents will point you to the precise corner of the Plaza where Todd painted the flag the night before the raising — a back room of the Sonoma Barracks. They'll tell you about the morning Vallejo, in full dress uniform, offered the Bear Flaggers his own brandy while waiting to be taken to Sutter's Fort. About Buena Vista's 1857 vines and the rootstock Haraszthy brought back from Europe that started a wine industry. About Jack London writing The Valley of the Moon at Beauty Ranch in Glen Ellen up the road, and dying there in 1916 with the manuscript of a Sonoma novel on the desk. Coast Miwok, Pomo, and Wappo families lived in the Valley for thousands of years; the 1838 smallpox epidemic that swept through the Sonoma Valley remains the heaviest layer of that long history.
Why People Visit Sonoma California
Sonoma is the rare California town where the state's earliest chapters are still standing on the same square. Visitors come for the Plaza — the largest town plaza in California — and the adobes that ring it. They come for the Bear Flag Monument and the story of the 25-day California Republic. They come for Mission San Francisco Solano, the last of the California missions. They come for Buena Vista and the Sonoma Valley AVA, where California's premium wine country began. And they come because Sonoma is, in the most literal way, where California started.
