Long before the surfers came, this coast was home to Native Hawaiians, who fished its waters and farmed its valleys — among them Waimea Valley, a place still held sacred and cared for to this day. In the plantation era, sugar and pineapple spread across the inland flats around Waialua, and in 1899 Benjamin Dillingham's railroad brought the Haleʻiwa Hotel, making Haleʻiwa the North Shore's town. The old plantation storefronts still line the road through Haleʻiwa, beside the twin-arched rainbow bridge over the Anahulu.
Today the North Shore is known the world over as the home of big-wave surfing, while remaining a working Hawaiian coast of small towns, farms, and beaches. Our North Shore designs gather that identity — the hibiscus-and-1795 emblem, the surf heritage, the honu and the bay — into wearable form. North Shore, Oʻahu — the Seven-Mile Miracle, where the winter swells of the Pacific made a quiet stretch of Hawaiian coast the heart of big-wave surfing.
Why People Visit the North Shore
The North Shore draws surfers and beachgoers from around the world — a pilgrimage coast in winter, a laid-back beach town in summer. Visitors come for the waves, the turtles, the food trucks, and the unmistakable sense of a Hawaiian coast that has kept its own pace. Please visit with care and respect for the communities who call it home.
