Napa was settled by a contract too — just signed in glasses instead of ink. On May 24, 1976, in a meeting room at the InterContinental Hotel in Paris, a British wine merchant named Steven Spurrier sat nine of France's most respected judges down in front of twenty wines and asked them to grade what they tasted. Ten were Chardonnays — six from California, four from white Burgundy. Ten were red — six California Cabernets, four Bordeaux First Growths. The judges did not know which was which. When the scores were tallied, a 1973 Chateau Montelena Chardonnay had won the white flight and a 1973 Stag's Leap Wine Cellars Cabernet Sauvignon had won the red. Both came from a 30-mile valley in northern California, an hour northeast of San Francisco, that ran north-south between two mountain ranges — the Mayacamas on the west, the Vacas on the east — with the Napa River running its length and the bulk of Mount St. Helena closing the head of the valley. The world has known what to think of that valley ever since. 2026 marks the fiftieth anniversary. The Wappo people had farmed and gathered this ground for generations before contact. Mexican land grants reshaped it in the 1830s and 1840s. American settlement followed in 1846. The city of Napa was founded in 1847. In 1861, a Prussian immigrant named Charles Krug planted the first commercial winery in California on Highway 29 north of town — still operating today, the oldest in the state — and the rest of the valley followed his lead. The 1880s phylloxera blight nearly wiped the vineyards out. Prohibition from 1920 to 1933 killed most of the wineries that remained. In 1966 Robert Mondavi opened the Mondavi Winery on Highway 29 — the first major new winery in the valley since Repeal — and the modern Napa renaissance began. Ten years later, in that hotel room in Paris, the world had to admit what the valley had become. The fog rolls in off San Pablo Bay every night through the gap at the valley's south end, drops the temperature thirty degrees by dawn, and lifts back out by mid-morning — the diurnal swing that gives Napa Cabernet its acid spine and the long hang time that makes the fruit. The thirty-mile valley that beat Bordeaux in 1976, and pressing grapes since 1861, between the Mayacamas and the Vacas with the river running through.
Today Napa is celebrated as a wine capital and cultural center. Its story blends Indigenous heritage, pioneer resilience, and suburban growth. Our Napa designs celebrate this layered identity, pairing the bear and star motif with vintage styling. They invite you to explore the Napa collection and carry forward a reminder of California's resilience. Retro in tone, the logo reflects toughness, authenticity, and pride. Napa's emblem honors both heritage and modern growth, making it a vintage symbol of California identity. Explore the collection and share in Napa's story of resilience, heritage, and cultural strength.
Why People Visit Napa California
Napa offers a 30-mile valley between two mountain ranges, the oldest commercial winery in California still operating on Highway 29 since 1861, the Robert Mondavi estate that opened the modern Napa renaissance in 1966, and the legacy of the 1976 Judgment of Paris when the valley's wines beat Bordeaux and Burgundy on neutral ground and rewired the global wine map. Visitors come for the wine, the Mayacamas-and-Vacas geography, the diurnal fog and the long hang time, the historic estates, the Calistoga geysers, Lake Berryessa, Mount St. Helena, and the simple riverfront pleasure of the city of Napa itself. It is the valley that everyone has heard of, and it earns the reputation every harvest.
