Big Blue — a glacier-carved cobalt lake, a mile and a quarter high and a third of a mile deep. Lake Tahoe sits on the crest of the Sierra Nevada, on the line between California and Nevada, the highest large alpine lake in North America at about 6,225 feet and one of the deepest, near 1,645 feet. Its water is famous the world over for its clarity and its impossible cobalt blue. Long before any of the names on today's maps, this was Daaw — "the lake" — the sacred center of the Washoe people, who have lived in this basin for more than ten thousand years. This page tells the California-shore story of Big Blue: the lake, Emerald Bay, and the castle within it.
Today Lake Tahoe is one of the West's great year-round destinations — winter ski and summer water, ringed by Sierra peaks. Its story blends ten thousand years of Washoe presence, a frontier of logging and steamers, a castle on Emerald Bay, an Olympic ski era, and a modern fight to keep the water blue. Our Tahoe designs gather that identity into wearable form — Big Blue, Emerald Bay, the Sierra shore. Explore the collection and carry a little of Big Blue with you.
Why People Visit Lake Tahoe California
Lake Tahoe draws people who love mountains and water in the same view. It is Big Blue — the highest, deepest, clearest alpine lake in the West — with a National Natural Landmark bay, a Scandinavian castle, a ten-thousand-year Washoe heritage, and ski slopes and beaches a few hours from the city. Visitors come for the rare combination: cobalt water you can see straight down into, granite peaks above it, and a shore that's beautiful in snow and sun alike.
