What's with Lahaina Noon? Twice a year, when the sun's path lines up directly over this latitude, it climbs to the exact center of the sky and — for a moment at midday — vertical objects cast almost no shadow at all. Hawaiians knew the moment as kau ka lā i ka lolo, "the sun resting on the brains," and today it's called Lahaina Noon. The name fits the town's bright, leeward shore: Lāhainā means "cruel" or "merciless sun," for the dry, sun-soaked western coast of Maui where the light is famously strong.
Lahaina holds one of the deepest histories in all of Hawaiʻi — a Native Hawaiian shore, a royal capital, and a Pacific seaport, set under the West Maui Mountains on the brightest coast of Maui. Our Lahaina designs honor that heritage — the islands' hibiscus, the old kingdom, and the sun-bright West Maui shore — in vintage form. Lahaina, Hawaiʻi — historic heart of West Maui.
