The Esselen people lived along this coast and in the Santa Lucia high country for thousands of years before the Spanish ever named it — el país grande del sur, the big country to the south of Monterey, which time wore down to Big Sur. Homesteaders, ranchers, and lumbermen followed in the late 1800s, working sawmills and limekilns in the canyons; Charles Henry Bixby ran a landing and a mill on the creek that still carries his name. For all of them the coast was magnificent and nearly impassable — the only land route turned eleven miles inland just to get around a single creek. That changed in 1919, when California began the Carmel–San Simeon Highway. Crews spent eighteen years cutting the roadbed into the cliffs; the Bixby Creek Bridge was completed on October 15, 1932, and the full highway opened in 1937.
Our Big Sur logo carries the same emblem every Merlin Classics town wears — the California grizzly and star above an "Est. 1850" statehood mark, rendered in hand-printed black and white with a worn, vintage feel. It is the through-line of the whole collection, the mark that ties Big Sur to every other California town we make, from the wine country to the desert. What makes one Big Sur, and another Sonoma, is everything around the emblem: here, the coast road and the bridge, the redwoods and the condor coast. On a tee or a cap it reads less like a souvenir and more like a license plate for a place that never incorporated — California's wildest hundred miles, worn plain.
Why People Visit Big Sur California
- Stop at the Bixby Creek Bridge — the 1932 open-spandrel concrete arch, 714 feet long and 280 feet high, and the most photographed point on the Big Sur coast.
- See McWay Falls in Julia Pfeiffer Burns State Park — an eighty-foot waterfall that drops straight onto a cove beach below Highway 1.
- Walk among the coast redwoods at Pfeiffer Big Sur State Park, and find the purple-tinted sand at Pfeiffer Beach just down the road.
- Tour Point Sur Lighthouse — the 1889 light station on a volcanic rock dome rising from the sea.
- Hike the bluffs and canyons of Garrapata, Andrew Molera, and Limekiln state parks, and into the Ventana Wilderness in Los Padres National Forest.
- Watch for sea otters in the kelp, gray whales offshore in winter and spring, and California condors riding the updrafts over the cliffs.
- Drive the full Carmel–San Simeon stretch of Highway 1 — the ninety-mile coast road where the Santa Lucia Mountains meet the Pacific.
