Our Palm Springs logo carries the California grizzly and star over "California Republic, Est. 1850," the same emblem every Merlin Classics California place wears. The bear and star are California's shorthand — wildness, independence, the open West — printed black-and-white with the worn look of an old state-park sign or a vintage athletic print. What makes this one Palm Springs is the place behind it: the mid-century modern, the rotating tram, the desert oasis. On a tee or a cap it reads less like a souvenir and more like a piece of the California desert — Est. 1850, worn plain.
Two hours from the Hollywood studios, Palm Springs became a movie-colony retreat in the 1920s and '30s, and after the war it turned into something the world had never quite seen: the capital of mid-century modern design. Through the 1940s, '50s, and '60s, architects filled the desert with glass-walled houses, folded-plate roofs, and breeze-block screens — the style now called Desert Modernism, and still the densest concentration of preserved mid-century modern architecture in the country. In 1963 the Palm Springs Aerial Tramway opened, climbing the sheer cliffs of Chino Canyon to Mount San Jacinto State Park; rebuilt with rotating cars in 2000, it remains the world's largest rotating tramcar. Each February, Modernism Week — founded in 2006 — brings a global design crowd back to the butterfly roofs.
Why People Visit Palm Springs California
People come to Palm Springs for the sun, the mid-century modern design, and the rare pairing of desert and mountain — palm oases on the valley floor, snow-dusted pines a tram ride above. It is bright, stylish, and walkable: the desert's design capital at the foot of Mount San Jacinto.
