That shopping street is Worth Avenue, named in 1913 for General William Jenkins Worth — the same officer Fort Worth, Texas, is named for. Mizner and those who followed lined it with arcades and tucked hidden courtyards, the Vias, behind the storefronts: little open-air passages of shops and fountains reached through archways off the main walk. Since the 1920s it has been one of the most famous luxury shopping streets in the country, a quarter mile of boutiques running from the Mediterranean arcades down to the clock tower at the ocean.
Our Palm Beach logo carries Florida's alligator above ‘Florida — Est. 1845,’ the shared retro emblem of our Florida towns. The alligator is the state's wild signature and 1845 marks Florida statehood; the emblem is the through-line that links Palm Beach to every other Florida town we make. There is a pleasing contrast in it here — the untamed Florida gator stamped over an island built on imported palms and imported elegance, rendered in the black-and-white of an old crate label. What makes this one Palm Beach is the Gilded Age glamour behind the gator: red-tile roofs, ocean light, and a hundred winters of the season.
Why People Visit Palm Beach
Palm Beach offers refined culture beside an easy ocean shoreline. Visitors pair the Flagler and Mizner heritage with museum galleries, gardens, and a quiet bike path along the water. It is polished, historic, and relaxed in pace, with year-round appeal in its parks, paths, and public spaces. The vintage Gilded Age glamour is evergreen, drawing architecture lovers and vintage-resort enthusiasts from well beyond the small island, and history and everyday island life sit side by side here in a welcoming way.
