Cuba was always close, and in 1868 the cigar industry crossed the Straits. Cuban makers brought their trade to Key West, and for a generation the island was a cigar capital, its factories turning out millions of hand-rolled cigars and its streets filling with a Cuban community whose San Carlos Institute still stands on Duval Street as "La Casa Cuba." A great fire in 1886 and years of labor trouble eventually sent much of the industry north to Ybor City in Tampa, but the Cuban-American heritage stayed rooted on the island.
Our Key West logo carries the Florida alligator above "Florida Territory — Est. 1845," the shared retro emblem of our Florida towns, drawn in worn black-and-white like an old woodcut crate label. The 1845 date marks Florida statehood, and the alligator is the through-line that links Key West to every other Florida town we make. The detail that makes this one Key West is the island itself — the Conch Republic at the end of the Overseas Highway, the Southernmost Point, and Mile Marker 0 where the road, and the country, finally run out.
Why People Visit Key West
Key West rewards travelers who want history, water, and a freewheeling island culture rather than only a beach — the Southernmost Point, the Conch Republic, the literary and presidential houses, and a compact Old Town you can walk end to end. People come for the sunset at Mallory Square and the bars of Duval, for the Hemingway and Truman landmarks and the wrecking-era treasure, and for an easygoing day at Mile Marker 0 where the Overseas Highway, and the country, finally run out of road.
