Our Big Sur logo carries the same emblem every Merlin Classics town wears — the California grizzly and star above an "Est. 1850" statehood mark, in worn, hand-printed black and white. It is the mark that ties Big Sur to every other California town we make. What makes this one Big Sur is everything around the emblem: here, the coast road and the bridge, the redwoods and the condor coast. On a tee or a cap it reads less like a souvenir and more like a license plate for a place that never incorporated — California's wildest hundred miles, worn plain.
Today Big Sur is one of the most celebrated coastlines on earth, and a protected one — most of it state park, national forest, and wilderness, with a handful of lodges and the road threaded between. People come for the drive: the Bixby Bridge, McWay Falls, the Pfeiffer redwoods, the Point Sur light, and the long blue gaps of nothing but cliff and water. Our Big Sur designs gather that coast into wearable form — the bridge, the highway, the mountains meeting the sea. Explore the collection and wear a little of that wild coast.
Why People Visit Big Sur California
- Stop at the Bixby Creek Bridge — the 1932 open-spandrel concrete arch, 714 feet long and 280 feet high, and the most photographed point on the Big Sur coast. Note that a county no-parking zone took effect around the bridge in August 2026 — use the designated pullouts and never stop on the span.
- See McWay Falls in Julia Pfeiffer Burns State Park — an eighty-foot waterfall that drops straight onto a cove beach below Highway 1.
- Walk among the coast redwoods at Pfeiffer Big Sur State Park, and find the purple-tinted sand at Pfeiffer Beach just down the road.
- Tour Point Sur Lighthouse — the 1889 light station on a volcanic rock dome rising from the sea.
- Hike the bluffs and canyons of Garrapata, Andrew Molera, and Limekiln state parks, and into the Ventana Wilderness in Los Padres National Forest.
- Watch for sea otters in the kelp, gray whales offshore in winter and spring, and California condors riding the updrafts over the cliffs.
- Drive the full Carmel–San Simeon stretch of Highway 1 — the ninety-mile coast road where the Santa Lucia Mountains meet the Pacific.
