What's with Aunty Edith? Hilo's biggest stage carries her name. Edith Kanakaʻole was born on Hawaiʻi Island in 1913, founded the hālau Hālau o Kekuhi in 1953, and spent the 1970s teaching — at Hawaiʻi Community College and then at the University of Hawaiʻi at Hilo — where she built courses in Hawaiian language, chant, genealogy, ethnobotany and Polynesian history, and helped shape the first Hawaiian-language program for public school students. She was a composer too, and her album Hiʻipoi I Ka ʻĀina Aloha, “Cherish the Beloved Land,” won a Nā Hōkū Hanohano award; one of its songs, “Ka Uluwehi O Ke Kai,” is still sung across the islands. Hilo named its multi-purpose stadium for her, and the university named a hall. In 2023 the United States Mint honored her on a quarter in the American Women Quarters Program, her portrait flowing into the island landscape beside the words “E hō mai ka ʻike” — granting the wisdom — from a chant she composed.
Today Hilo is the bayfront cultural capital of Hawaiʻi Island — a rain-green town of waterfalls, gardens, and hula, looking out across its crescent bay to Mauna Kea. Its story runs from a Native Hawaiian homeland on the bay through a plantation port and the hard lessons of the sea to the warm, multicultural town it is now. Our Hilo designs gather that identity into wearable form — the hibiscus-and-1795 emblem, the bay, and the falls. Hilo, Hawaiʻi: rain, rainbows, and aloha.
Why People Visit Hilo
Hilo offers the most authentic, culturally rich side of Hawaiʻi Island — waterfalls, gardens, markets, and deep Hawaiian heritage, all in a relaxed bayfront town. Visitors come for the rainforest scenery and the easy access to volcanoes and coast, and stay for the unhurried, welcoming feel of a real town rather than a resort strip. From the morning rainbows at Waiānuenue to the gardens along the bay, it rewards a slow pace. It is green, genuine, and beautiful in every season on the bay.
