The beach at the rivermouth had drawn bathers since John Leibrandt opened his bathhouse in 1865. In 1907, the promoter Fred W. Swanton — chasing the dream of a Coney Island of the West — opened the Santa Cruz Beach Boardwalk, running every season since — California's oldest surviving amusement park. His Neptune Casino of 1904 was lost in 1906; the grand successor of June 1907 was the one that stuck. Charles I. D. Looff delivered his hand-carved carousel from Long Beach in August 1911, its 342-pipe Ruth & Sohn band organ built in 1894 and still playing. Charles's son Arthur Looff built the Giant Dipper — 327,000 board feet of lumber, a seventy-foot lift hill, 2,640 feet of red-painted track over Beach Street — and opened it on May 17, 1924. The Pleasure Pier, the Natatorium plunge, and the Cocoanut Grove ballroom came and went, but on February 24, 1987, the Carousel and the Giant Dipper were designated together as a single National Historic Landmark, and the entire Boardwalk is California Historical Landmark No. 983.
The town's modern story runs on the San Andreas Fault as much as on the surf: on October 17, 1989, at 5:04 in the afternoon, the magnitude-6.9 Loma Prieta earthquake struck, its epicenter nine miles northeast of town in the redwoods of the Forest of Nisene Marks; downtown's Pacific Garden Mall was rebuilt as today's Pacific Avenue pedestrian district. The surf never stopped. Steamer Lane, off Lighthouse Point, has been the great Northern California break since the Santa Cruz Surfing Club formed in 1936 — half a century after the princes' redwood boards — and its cold-water surfers helped pioneer the modern wetsuit; Pleasure Point joined it on the eastside as a world-class right point, with The Hook at its far end. A bronze surfer statue stands watch on West Cliff Drive. The monarchs fill the eucalyptus grove at Natural Bridges every winter, bright-yellow banana slugs cruise the redwood duff up the hill, Big Basin — California's first state park — was set aside in the mountains in 1902, and UC Santa Cruz opened in the redwoods above the town in 1965.
Why People Visit Santa Cruz California
- Walk the Santa Cruz Beach Boardwalk — California's oldest surviving amusement park, on the bay since 1907, with the 1911 Looff Carousel and the 1924 Giant Dipper wooden roller coaster, both National Historic Landmarks since February 24, 1987. The entire property is California Historical Landmark No. 983.
- Visit Santa Cruz Mission State Historic Park on School Street — the Neary-Rodriguez Adobe is the only surviving original Mission Santa Cruz building, and the best-preserved Native-housing structure in the entire California mission chain. The half-size replica chapel sits on Mission Hill across from Holy Cross Church (1889).
- Walk West Cliff Drive — the paved three-and-a-half-mile coastal path from the Boardwalk past Lighthouse Point to Natural Bridges State Beach, past the bronze surfer statue, with the surf breaking below the whole way.
- Watch the surf at Steamer Lane off Lighthouse Point — Northern California's most storied surf break, near the marker remembering the three Hawaiian princes who first surfed here in 1885.
- Watch the surf at Pleasure Point at the eastern end of the city — a long right-point break running off the cliff at 32nd through 41st Avenues, with The Hook at its far end.
- Walk Natural Bridges State Beach — sea arches, tide pools, and the eucalyptus monarch-butterfly grove that fills up every October through February.
- Walk Pacific Avenue through the Pacific Garden Mall — the downtown pedestrian district rebuilt after the October 17, 1989 Loma Prieta earthquake, with murals, shops, and buskers along the corridor.
- Hike Henry Cowell Redwoods State Park up Highway 9 — old-growth coast redwoods, the Fremont Tree, the Garden of Eden swimming hole on the San Lorenzo, and the Roaring Camp narrow-gauge steam railroad next door.
- Hike Big Basin Redwoods State Park — California's first state park, set aside in 1902, with Berry Creek Falls and trails through the canyons.
- Walk the Forest of Nisene Marks State Park near Aptos — the epicenter location of the 1989 Loma Prieta earthquake, in the redwoods.
- Walk the Santa Cruz Wharf — the long public pier into Monterey Bay, with the sea lions barking from the pilings underneath and whales feeding offshore in season.
- Visit the Mystery Spot on Branciforte Drive — the 1939 gravitational-anomaly tourist attraction in the redwoods east of downtown — or the UC Santa Cruz campus in the redwoods above the city, opened in 1965, with trails and views of Monterey Bay.
- Drive Highway 1 south through Capitola, Aptos, and on to Watsonville and Monterey, or north past Four Mile Beach and Wilder Ranch toward Pescadero and Half Moon Bay.
