
Our Fort Myers logo carries the Florida alligator above “Florida Territory — Est. 1845,” the shared retro emblem of our Florida towns, drawn in worn black-and-white like an old woodcut crate label. The 1845 date marks Florida statehood, and the alligator is the through-line that links Fort Myers to every other Florida town we make. The detail that makes this one Fort Myers is the City of Palms — the royal-palm boulevard, the Caloosahatchee riverfront, and the winter-colony downtown that grew up between them.
Fort Myers is the City of Palms — a Seminole-War fort on the Caloosahatchee that grew, beneath a corridor of royal palms, into Southwest Florida's great river town. Our Fort Myers designs gather that into wearable form. Wear the City of Palms. Wear the river and the royal-palm road.
Why People Visit Fort Myers
Fort Myers rewards travelers who want history, gardens, and the river rather than only a beach — the inventors' winter estates, the royal-palm boulevard, and a revived downtown on the Caloosahatchee. People come for the Edison and Ford estates and the City-of-Palms streetscape, for the manatees and cypress boardwalks, and for an easygoing Southwest Florida day where Gilded-Age history and subtropical nature sit side by side.