
The order of the three words on the banner tells its own story. Read from the bottom up — Fiducia, Perseverantia, Temperantia — and you have the order of moral development as the late scholastics understood it. You begin in trust, in God or in lord or in the fellowship of arms. Trust held against time becomes perseverance. Perseverance refined by judgment becomes temperance, the governing virtue that keeps the other two from curdling into credulity and obstinacy. The crowning word sits on top because it is, in the medieval mind, the word that crowns the soul. There is a story, possibly apocryphal, that the English mercenary captain Sir John Hawkwood, who served Florence between roughly 1364 and his death in 1394, kept three words burned into the inside of his shield where only he could see them. The chronicler Filippo Villani recorded them around 1395 as fides, durare, modus — faith, endure, measure. Trust, hold, govern. The order finds its way to the men who need it.
The phrase came together slowly. Fiducia entered Latin in the first century B.C. as a Roman legal term — a trust in property held by one party for the benefit of another. By the time Augustine of Hippo wrote in the early fifth century, the word had migrated from contract law to the disposition of the soul, meaning the trust a man places in God, in his lord, and in the bonds he has sworn. Perseverantia took longer. Augustine rehabilitated it as a virtue in his last works, arguing it was a continuing grace rather than mere stubbornness. Temperantia was the oldest as a named virtue, descending from Plato and Aristotle through Cicero into the Christian moral vocabulary, where Aquinas placed it among the four cardinal pillars of a just life.
Why the Three Together
- Hound passant at the head — fiducia, the faithful watcher, drawn from Isidore and the bestiaries.
- Bridle and bit at the fess point — temperantia, the governing hand, codified by Ripa in 1593.
- Triquetra at the base — perseverantia, the unbroken loop, descended from Insular and Norse craft.
- The motto banners — read bottom-left to bottom-right to top, the order of moral development.
- The cape and the rearing horse — context, the unbridled power that the shield's emblem governs.